Airbnb is becoming the ultimate option for travelers worldwide as it provides plenty of affordable rented properties. People are more inclined to research a comfortable room or house during their visits through Airbnb. But being the owner of an Airbnb property, how would you be able to attract visitors and travelers to book your property?
There comes the need to market your Airbnb property through social media. In this guide, we will give you amazing tips and tricks to promote your Airbnb on social media. We will also let you know the reasons why you should consider marketing on social media for your Airbnb. So, gear up to have valuable information about using social media for Airbnb and more.
Why Should You Choose Social Media Marketing For Airbnb?
If undertaken with a sound strategy, social media marketing plays a crucial role in bringing in organic traffic, real-time impressions, and conversions. Moreover, it helps your brand socialize with your target audience. So no matter what business your category falls in, social media marketing is essential for humanizing your brand to your potential customers and existing clients.
The same goes for Airbnb. Let’s explore some benefits of choosing social media marketing for your Airbnb from a host’s perspective.
Social Media Helps Keep You In Touch With Your Loyal Guests
Although the exact number depends on the industry you are operating in, studies suggest that acquiring a new customer can cost you 5 to 7 times more than retaining an existing one.
The guests who liked your service are more likely to return for another stay, and like every other business, you might also have some loyal customers.
Social media marketing for Airbnb allows you to retain your guests and turn a one-time transaction into a value-driven, profitable relationship for both parties.
You can update your returning guests about your offers, facilities, or upgrades using social media. You can also use social media to highlight discounts for returning customers, fostering loyalty in the long run.
Social Media Helps You Tap Diverse Clients
Social media marketing is one of the most used, incredibly impactful ways to create influence and help your target audience visualize their experience how you want to.
You can use the power of social media to motivate the audience to experience a distinctive, unique, and exclusive vacation rental instead of staying at a 5-star hotel.
You can advertise your listings on major social media platforms without charge and reach a versatile, diverse blend of audiences, including fitness enthusiasts, foodies, photographers, local and global travelers, travel bloggers, or social media influencers.
People can end up on your Airbnb page by engaging with stories, reels, photos, shorts, or full-length videos on multiple social media platforms. You can tap into a gigantic market of potential guests that would have been invisible or unreachable to you.
Social Media Develops Your Credibility
In a business model like Airbnb’s, the credibility of your listing is one of the few avenues where you can compete. Hundreds (in some cases, thousands) of hosts are available in the region you’re operating in.
What is going to make you stand out?
Trust. People always prefer staying at a place they have visited or at least heard real people talking about their pleasant experiences.
Trust is everything when it comes to businesses where the customer has to be more open and vulnerable (in a sense) during a transaction.
Your guests will be able to read/watch testimonials and reviews of your loyal guests and will most likely choose you as their host.
Social Media Allows Networking
Social media marketing enables you to connect, engage, and promote other businesses on several platforms. Such interactions can transform into gainful partnerships that add value to your Airbnb platform.
For example, you can endorse and connect with nearby theme parks, cinemas, and restaurants and offer 20% discounts on services if they’re your guests.
In return, those businesses might offer their clients a price reduction if they choose you as their host.
Cross-platform promotion and business networking can create a win-win situation for everyone involved, including your customers.
Social Media Helps You Access Honest Feedback
People might exaggerate or understate details of their experience with you in person because of bias, courtesy, or hesitation.
However, social media provides people with an avenue, to be honest in their feedback or remarks. Positive or negative, social media platforms help businesses understand how customers perceive the product or service they offer. Your social media platforms can help you gather insights, metrics, and honest and real-time reviews of your experience as a guest.
If it’s a compliment, it boosts your credibility. If it is criticism, it can help you discover flaws and improve your offering.
Moreover, social media also gives you a platform to listen, serve, and rectify your customer’s grievances, which offers a positive signal of your customer-centric approach to all the others reading.
How To Do Social Media Marketing for Airbnb?
Now that you’ve braced yourself with the remarkable benefits social media offers let’s move forward to find out what it takes to market your Airbnb listing on various social media platforms. Below are the strategies for running a solid social media marketing campaign and being the host everyone loves!
1. Establish Your Brand on Various Platforms
You might be thinking about which platform to consider when promoting your Airbnb listing on social media. But here’s the fact: no matter which platform you choose, you must ensure to reach out to the targeted audience and share your word with them.
With around 2.9 million monthly active users on Facebook, it is one of the greatest opportunities to consider when choosing the perfect platform for brand reach. You can leverage the various targeting and posting options on Facebook to ensure that your content reaches the right audience. Moreover, you can also create an account on Instagram or Pinterest to let people find out the ideal properties while visiting places or destinations.
YouTube is also the most used network for marketing, and it can help you promote your Airbnb property in the best possible ways. You can start with property tours to make the audience rely on your services and choose your Airbnb property for their next vacation rental.
2. Create Visually-Appealing Posts
Social media is nothing without all the glamor and glare. It means that you need to be creative while posting on social media since bland and basic posts won’t get you the attention of your audience. You should create compelling and visually appealing posts, stories, and videos that showcase the true image of your Airbnb property. Make sure to try different colors, lights, and layouts to highlight the unique features of your property.
Moreover, it’s not only about designing compelling visuals but crafting attention-grabbing content matters the most when attracting qualified clients. Write engaging copies and captions according to the character length of different platforms. Post casual tweets and blogs about choosing the perfect Airbnb property to grab your audience’s attention and build strong relationships with them.
3. Partner with Influencers and Digital Creators
Partnering with influencers and digital creators helps brands to reach new audiences and improve their overall business visibility. You can also collaborate with famous influencers and digital creators on Instagram or Facebook to promote your Airbnb property to their followers and audiences.
This opportunity opens doors for maximum traffic and sales to your own business. You can offer discounts and free stays at your Airbnb property to influencers and ask them to promote your property to their audience. In fact, 50% of millennials act on the recommendations of their favorite influencers, so this will give you a chance to expand your reach and ultimately increase your bookings.
4. Leverage Social Media Advertising
Social media also provides the chance to run targeted ad campaigns for your Airbnb property. You can place your ads on various social media platforms, including Facebook, Instagram, and YouTube, to let your audience know about the extraordinary experience your place provides.
This targeted advertising allows you to connect with potential customers on a large scale and persuade them to book your Airbnb property. You must ensure to align your ads with your services and offerings rather than posting irrelevant or out-of-context information that doesn’t make your customers inclined towards your ads.
5. Make Sure to Use Hashtags
Hashtags are crucial for categorizing your content and making it accessible for the users searching for it. Make sure to add relevant hashtags under your social media posts that align with your niche and industry.
For example, you can use hashtags like #vacationrental, #Airbnbproperty, and #travel to make it easier for your audience to find your profile just by typing the relevant hashtags. These hashtags would help you reach new clients and boost the visibility of your social media profiles.
6. Engage with Your Customers
Social media engagements allow you to communicate directly with your customers, letting them talk freely about their opinions. You should employ effective communication throughout your social media profiles. Make sure to respond to messages promptly and do not neglect the feedback of the customers.
This feedback and reviews would serve as a vote of confidence in the eyes of new clients, and they will likely partner with you after witnessing good customer service. So, make sure to leverage this strategy to establish a credible image of your Airbnb property across your audience.
So, you’ve seen how social media helps Airbnb property hosts expand their network and attract new clients. Now, you need to develop your own social media strategy to promote your Airbnb listing and generate better revenue. Make sure to count on us on this journey with you since we are here to help you guide and provide excellent social media marketing services for Airbnb.