Do you think that barbers and hair stylists have the edge over other professions when it comes to getting replaced by technology? We all do so. It’s hard to imagine right now that any AI is taking over the jobs of barbers and cutting hair just the way they do it.
However, technological advancements do have an impact on how barbers promote themselves in front of their target audience. Social media is, therefore, an excellent tool for barbers to attract and engage with their customers. However, many of you might be thinking about what social media marketing strategy for barbers looks like.
Whether you need to post videos, images, or another form of content? Or which social platform works best for barbers? It’s time to put an end to this guessing game. In this blog, we will let you seek the true face of social media marketing for barbershops and how you can create your own social media campaign to let more customers visit your barbershop. So, let’s find out!
What Is Social Media Marketing for Barbershops?
Social media has completely transformed the way people engage with businesses and find them. With 72.8% of Internet users relying on social media for brand research, it is essential for barbers to optimize their social media profiles and remain ahead of their competitors.
People nowadays are more likely to take action on social recommendations and visit local shops after seeing them on Facebook or Instagram. Gone are the times when barbers needed to promote their shops through word-of-mouth or conventional direct marketing channels such as pamphlets, leaflets, and referrals.
Nowadays, it is more effective and efficient for barbers to build their social image and connect with new customers to expand their clientele. Social media marketing for barbershops has made it possible for barbers to generate greater revenues and have an influence on their target audience.
Moreover, social media also enables barbers to shift towards a cost-effective option for marketing their shops instead of spending huge investments on paid advertising channels.
Why Is Social Media Marketing Crucial for Barbers?
Statistics show that there are 4.9 billion social media users worldwide, making up around 60% of the world’s population. This percentage clearly shows the importance of social media for businesses seeking to attract customers and promote their offerings in an effective way.
Barbers still capitalize on their potential to give a flawless haircut experience to customers. But social media scissors will allow you to transform your barbershop into a major hunt for a target audience looking for haircut services. With a strong social media presence, you will be able to attract a newer customer base and even build loyalty among your existing customers.
Social media engagement also allows you to create a stronger image of your barbershop among your audience and remain their top choice out of the other competitors in your neighborhood. Your customers can interact, engage, and entertain with your social media content, which will bring them closer to your brand, fostering long-term customer relationships and support.
Using social media enables barbers to reach a wider audience and make them visit your shop to increase your revenue and sales. For example, if you want to let more people from nearby towns and cities know about your barbershop, you could target them via your social media profiles without having to pay extra amounts on traditional marketing.
How to Do Social Media Marketing for Barbershops?
Social media has numerous options and possibilities when it comes to marketing your barbershops. However, it depends on how you do it to make the most impact. Navigating the social media realm is sometimes challenging for most businesses that confine themselves to showing only what looks promising to them.
Well, social media marketing is something that has the power to showcase your business’s potential just by posting relevant content that provides value to your users. You just can’t decide anything best for your social media strategy until and unless it works for your target market.
Therefore, we have enlisted some of the best ways to build your social media marketing strategy for barbershops. So, let’s have a look at what it takes to run a perfect social media campaign!
1. Plan Everything
Any marketing strategy is incomplete without proper planning. You need to prepare everything and align your efforts in order to achieve measurable outcomes. It begins with identifying your business goals.
What do you want to accomplish with your social media marketing campaign? Whether it is about creating brand awareness or generating huge sales, or you may want to engage with your customers for updates.
No matter what your marketing goal is, it’s essential to know it before starting to make efforts. When your goals are clear and specific, your end results will be what you expect. For example, if your goal is to create awareness about your barbershop, you could create content that highlights the unique value of your brand and target a broader audience to expand your clientele. However, if you don’t know about your goals, you may find yourself hanging on to the conclusions for your marketing efforts.
Moreover, you must determine your target audience to know exactly what they need to see on your social profiles to make them your loyal customers. Make sure to clearly research your target audience by knowing their interests, preferences, and needs. It helps you stay ahead of your competitors by striking the emotions of your target customers.
2. Make the Right Choice
You might be wondering what social media platforms would help your business. However, it totally depends on where your audience is most active. Once you have a clear idea of your target audience, it will be easier for you to decide on which platform to choose to market your barbershop.
In fact, famous digital marketer Neil Patel said, “Connecting with your potential customer(s) on their preferred social media channel is one of the greatest ways to generate leads and build real engagement with your audience.” This makes it obvious for barbers to work on a social platform that can bring maximum results.
Facebook, with around 2.9 billion monthly active users, is the ultimate social platform to attract and engage with potential clients. It provides the chance for barbers to post compelling content in terms of images, videos, and reels to make the users book their appointments online or visit your physical shop for their preferred haircut.
Moreover, Instagram, YouTube, and Pinterest are also great social platforms to market your expertise and encourage more customers to buy your services. While Instagram stories are the best way to let your audience know about your brand since 36% of businesses use Instagram stories to showcase their work.
3. Create Exceptional Content
Your social media content represents the true essence of your brand. Therefore, It has to be compelling enough to grab the attention of your target customers. You can experiment with different types of content, including tutorials, before and after images, and even transition reels to make sure your content stands out.
Nothing is more splendid about a barber who shares tips on hair care to educate its audience. Make sure to create quality content to share useful remedies and advice for people looking to restore their hair. You can even conduct workshops or host virtual seminars to inform your audience about your personal favorite hair products.
Moreover, posting user-generated content can also be helpful in converting your profile visitors into valuable customers. People find businesses more credible and trustworthy when they see positive client reviews and testimonials on businesses’ social profiles. You can reshare and even ask for tagged photos from your customers to boost your client’s trust.
4. Use Hashtags
Did you know that Instagram posts with a minimum of one hashtag can generate 12.6% more engagement than those without it? This statistic depicts the importance of using hashtags in your social media posts to boost their visibility and boost engagement.
It’s better to use multiple hashtags under each post, but it is necessary to align these hashtags with your post idea. For example, if you are posting a transition video for a haircut, you could use various hashtags such as #barbershop, #barberlife, or #haricut to let the majority of the audience find you while searching with a relevant hashtag.
5. Remain Consistent
A consistent approach to social media marketing for barbershops can help barbers to remain at the front of their target market. You need to be active and regular in posting content on your social media profile. You can use various content calendars and tools to schedule your posts at different times and days.
Moreover, you need to focus on social media algorithms to post content at optimal times or on various days in a week. It makes your customers perceive your business as you are always active and ready to cater to all your customer’s needs.
6. Engage with Your Clients
While you’re journeying social media marketing for barbershops, make sure to engage and interact with your clients and followers on social media channels. If someone has posted a positive review about your services, ensure to acknowledge their efforts and honor them by replying to their comments and feedback.
While negative reviews are also natural, so try to deal with them with compassion and empathy to make sure your customers never bounce back from your profiles after seeing a bashing review from one of your clients. Engage in activities like giveaways, contests, and even live Q&A sessions to forge customer relationships and improve engagement.
Social media marketing for barbershops is no longer an exception but essential for barbers to grow their network and earn valuable revenue. Using the strategies that we have shared above will help you lead a remarkable social media campaign to attain favorable milestones for your business. However, we, as a full-service marketing agency, are here to help you navigate the intricacies of the social media landscape. So, contact us now and take your business to the new heights of unprecedented success!