Social media is an increasingly growing marketing technology that has the power to make any business a success when done right, obviously. With around 77% of businesses leveraging social media for their reach, it’s no secret that social media is proven to be a potent tool for accounting firms and accountants.
But how could accountants and accounting firms make the most out of this incredible marketing strategy? There comes the truth. Social media could benefit your business in some amazing ways possible when you hit the right target. It means that it’s not only about creating an account and posting pictures, but it’s all about using the right tactics to attract businesses and target audiences to your own account.
Therefore, we are here with our comprehensive guide to social media marketing for accountants and accounting firms. So, get ready to catch up on some powerful tips to market yourself and your business on social media.
What Is Social Media Marketing for Accountants and Accounting Firms?
When there are 4.9 billion social media users worldwide, which are even expected to reach 5.85 billion by the year 2027, there is no exception in leveraging social media marketing for accountants and accounting firms. Social media is the perfect way for accountants and accounting firms to reach out to their target audience and connect with them more effectively.
Social media marketing channels allow businesses to market their brand and stand out from the plethora of competitors. It means that when you have a solid social media marketing strategy, you will able to reach more clients by stepping ahead of your competitors and directly communicating your unique perspective and services to your potential audience.
So, if you are a striving accountant looking to reach more clients or a B2B accounting firm seeking to attract businesses for providing excellent accounting services, social media has the power to help you achieve your business goals.
Why Is Social Media Marketing Crucial for Accountants and Accounting Firms?
Do you know that 92% of marketers believe that using social media has extended the performance of their business? This huge number of marketers claiming that social media has become an undeniable power for their marketing strategy’s success emphasizes the importance of leveraging social media for accountants and accounting firms.
While establishing a powerful presence of your firm on social media, you would be able to captivate a large audience using social media platforms to search for accountants and accounting firms. They seek different social media pages and profiles of a company before making a decision to choose the company for their accounting services.
It means that social media not only helps you in acquiring clients but also assists you in showing the true image of your own self and company. When you consistently post about your company and services on social media, people get aware of your brands which makes it likelier for them to trust you and your company.
How to Do Social Media Marketing for Accounting Firms and Accountants?
Social media marketing revolves around taking essential steps toward publishing unique content and attracting leads and clients online. It’s the most cost-effective way for accountants and accounting firms to build their robust online presence and make their services visible to the eyes seeking them.
Therefore, we have crafted a list of top strategies for doing social media marketing for accounting firms and accountants. So, let’s take a closer look at each strategy and what value it brings to you.
1. Know Where Your Audience Is
Choosing the right platform for social media marketing for your accounting firm or for accountants is the crucial factor in deciding how well your efforts would be put off. It’s important to ensure that whatever platform you are using to promote your brand, it must be used by your target audience.
For example, as the renowned digital marketer Neil Patel said that “B2B marketing tends to work well on Facebook and LinkedIn more than other social channels”. It means that you need to decide the effective platforms for your social media marketing campaigns beforehand.
Accountants and accounting firms could get benefit from Facebook as it holds 4.9 billion monthly active users and allows you to reach your audience and connect with them on a more personal level. You can try publishing different informative blogs and articles about financial and accounting services to grab your audience’s attention and encourage them to take your services.
Moreover, Linkedin is also one of the most preferred social media platforms for businesses since it gives the leverage to connect with professional and dedicated individuals and firms. Make sure to post actively on LinkedIn about your services and how they could help people in managing their finances and other accounting-related issues.
Furthermore, You can also utilize Instagram to create an impactful image of your brand in the minds of your audience. Ensure to post reviews and testimonials about your services to gain the trust of your audience.
2. Create Useful and Compelling Content
Social media isn’t only about reaching your potential clients by gaining followers or running an ad campaign. It’s about creating useful and compelling content for your customers to attract and engage with services and naturally making conversions after getting inspired.
You can start by posting relevant and informative blogs about the financial industry and also provide clear details about how they can start managing their firm’s accounting processes. It will help your customers come back again to your business profile to seek any help, and they might promote your brand in their network, ultimately increasing your business network and strengthening customer relationships.
Try experimenting with different content, such as infographics, videos, images, and text, to make sure that your services are easily understandable to your target audience.
3. Focus on Consistency
It is paramount to focus on consistency while marketing your accounting firms and yourself as an accountant on social media. Don’t make the mistake of posting content at irregular times since it won’t bring any qualified traffic to your business profiles or improve your follower count.
Make social media content calendars and manage your content accordingly. You can also leverage various content management tools and even do it yourself. Make sure to post at the right time by knowing when your audience is online and at what time they will be available to consume your content and interact with you to make end decisions. You can also use tools like Hootsuite to find out the right timings to post content as per your audience.
4. Use Videos and Infographics
With 91% of consumers wanting to see the video content on the brand’s profiles, it is clear that using video marketing could really make a difference in your social media marketing efforts. From posting compelling videos on Youtube to adding reels to your Facebook and Instagram pages, you can have various options available to tweak your perspective and promote your brand through videos and infographics.
Create videos that answer the queries of your target audience and resonate with their interests and preferences. Reply to the comments and feedback below your videos to boost engagement and foster better relationships with customers.
5. Utilize Hashtags
Utilizing hashtags in your social media posts would help you grow exponentially and boost your reach, making your business easily accessible to potential customers. You must ensure to use relevant and effective hashtags under your social media post to grow your reach and get your brand visible to maximum users.
You can also look through the posts of your competitors to check the hashtags they are using and can integrate the same hashtags in your own posts to run along with the competition.
6. Optimize Your Performance
There is no such thing as eternal when it comes to social media marketing. It means that you must have to make continued efforts to put your services in front of your target audience. For example, you must track impressions and likes on your posts to know which type of content best suits your audience so that you can align your content according to it in the future.
Moreover, you must ensure to remain updated with the industry trends and advancements to let your audience have a unique idea and updated knowledge of your offerings. Regularly post and update your postings on social media, such as your consultation charges and fees for accounting services, so that your audience doesn’t have to worry about asking you the same questions after a while.
Conclusion:
Social media marketing for accounting firms and accountants is the best way out there to make your brand visible to your target audience. You just need to take sufficient steps to transform your social media profiles into a remarkable experience for your potential customers.
However, we understand that navigating social media might be overwhelming. Therefore we are here to assist you in running a solid social media marketing campaign for your business. Contact us today or book your consultation now to unlock the true potential of social media for accountants and accounting firms.
