SEO has been a real champion in the field of digital marketing. No matter how much you put effort into your website, if you neglect SEO, then be sure to get ignored by search engines. If you still think you can get ahead without SEO, then you must check out what John Muller says about it:
“I think one of the things that people always worry about is everything around machine learning and that Google’s algorithms will get so far as to automatically understand every website and SEO will be obsolete, nobody will need to do that. I don’t think that will happen.”
This ensures that SEO will remain powerful no matter how advance search engines might get.
While SEO guides internet users to discover valuable and relevant content amidst the vast sea of information available online, this discovery process hinges on keywords – the words and phrases that users type into search engines when seeking information, products, or services.
Here Is The List Of Top 15 Keyword Research Tools
Now, get ready to explore the world of SEO and unearth the tools that will shape your digital success. Each of the 15 tools we’ve curated offers invaluable insights, competitor analysis, long-tail keyword exploration, and more. It’s time to seize control of your online presence and outshine the competition!
1. Google Keyword Planner
Google Keyword Planner is a highly popular keyword research tool extensively used for Search Engine Optimization (SEO) campaigns. It provides valuable insights to users by granting access to a vast keyword database as part of Google Ads. This free tool enables users to identify relevant keywords and enhance their content to achieve better search engine rankings and more targeted reach.
How to Use It:
To utilize Google Keyword Planner, you will need to create a Google Ads account, which can be easily set up. Once logged in, access your desired tool from the Tools & Settings menu. You can explore various keyword ideas, see historical trends, analyze search volumes, and discover keyword competition there.
What We Like:
- Offers extensive keyword data directly from Google’s search engine, ensuring accuracy and relevancy
- Seamlessly connects with Google Ads, allowing easy transfer of keyword data into targeted ad campaigns
- Intuitive design for effortless keyword research, suitable for beginners
- It’s FREE! Making it an excellent choice for startups or small businesses
What We Don’t Like:
- Detailed search volume data for all keywords is not available
- Do not provide an accurate competition level
Pricing: It is free for all users with a Google Ads account.
2. Ahrefs
Ahrefs stands out as a unique and all-encompassing SEO toolset, providing a wide range of features for website analysis, keyword research, backlink evaluation, competitor research, and much more. It has gained the trust of digital marketers, SEO professionals, and businesses alike. Ahrefs delivers strong data and valuable insights, empowering users to enhance their search engine rankings, analyze competitors effectively, and strengthen their online presence holistically.
How to Use It:
To utilize Ahrefs, you must first subscribe to a plan on their website. After completing the registration process, a plethora of features and tools become available to optimize website performance. These include conducting thorough keyword research, analyzing backlinks, monitoring website rankings, performing content analysis, and assessing competitors’ strategies in detail.
What We Like:
- Equipped with a diverse range of features for various SEO needs
- Provide accurate data for search volume and Keyword Difficulty
- Identify and improve technical SEO issues and discover top-performing content
What We Don’t Like:
- It is a bit too expensive
- Interface and usability are overwhelming for many users
Pricing: from $99 to $999 per month.
3. Semrush
Semrush is a top-tier digital marketing tool crafted to enhance online visibility and propel successful marketing strategies. It boasts a comprehensive range of SEO features. By providing a wealth of data and valuable insights, Semrush enables businesses, marketers, and SEO professionals to make well-informed decisions, enhance search engine rankings, and remain ahead of competitors in the digital landscape.
How to Use It:
Using Semrush is simple and straightforward. You have to sign up for an account on the Semrush website and choose from various subscription plans based on your needs and requirements. Once registered, you can access an extensive range of Keyword research solutions available, including keyword overview, keyword manager, and organic research.
What We Like:
- Offers a wide range of tools for SEO, PPC, content, and social media marketing.
- Has the largest keyword database for comprehensive keyword research.
- Easy-to-navigate platform, suitable for marketers of all levels of expertise.
What We Don’t Like:
- Do not always provide accurate traffic data results
- Only provides data for Google
Pricing: Monthly packages start from $129.95 to $499.95.
4. Google Search Console
Google Search Console, previously called Google Webmaster Tools, is a free web service offered by Google. Its primary purpose is to aid website owners in monitoring and optimizing their site’s presence within Google search results. As a valuable SEO tool, Google Search Console provides essential insights into how Google’s search engine perceives a website.
How to Use It:
To get your hands on the Google search console, you need to verify your website’s ownership with Google by adding a code snippet to the site’s HTML or through DNS verification. Once verified, you can access the Google Search Console dashboard, which provides essential data and tools for website analysis. These include performance reports, index coverage, sitemap submission, mobile usability, and insights into search queries and impressions.
What We Like:
- Available at no cost, making it accessible to all website owners
- Provides detailed information on search queries, impressions, clicks, and average position in search results
What We Don’t Like:
- Limited keyword data compared to other dedicated keyword research tools
- The interface and terminology may be overwhelming for beginners initially
Pricing: It is a free web service offered by Google
5. UberSuggest
UberSuggest is a powerful SEO and keyword research tool designed to help website owners, digital marketers, and content creators optimize their online presence and improve search engine rankings. It was acquired by Neil Patel, a renowned digital marketer and entrepreneur who aptly says, “My goal with Ubersuggest wasn’t to create too many reports, but to create an affordable, easy-to-use tool for you to grow your traffic.”
How To Use It:
After accessing the account, you can simply enter a keyword or website URL you want to analyze. UberSuggest will then generate a comprehensive report, offering valuable data and insights related to keyword performance, search volume, keyword difficulty, and similar keywords. You can also perform competitor analysis to understand your strategies and gain a competitive advantage.
What We Like:
- An intuitive and easy-to-navigate user interface, ideal for users of all skill levels
- Provides extensive keyword data, including search volume, competition, and keyword difficulty
- Backlinks Analysis feature is available for creating effective link-building strategies
What We Don’t Like:
- Often lacks in providing accurate keyword difficulty score
- Some of the more advanced features are only available in the paid plans
Pricing: Free Version is available, while the paid version costs $12 to $40 monthly.
6. Soovle
Soovle is a unique and innovative multi-search suggestion tool that simplifies the keyword research process. Unlike traditional keyword research tools focusing on individual search engines, Soovle aggregates keyword suggestions from various popular search engines and platforms, including Google, Bing, Yahoo, YouTube, Amazon, and more. This powerful amalgamation allows users to discover a wide range of keyword ideas and identify popular search trends across different platforms, making it an indispensable tool for content creators, marketers, and SEO professionals.
How to Use It:
To begin your next keyword research with Soovle, navigate to the Soovle website and enter your desired keyword or topic into the search bar. Soovle dynamically generates a list of keyword suggestions from multiple search engines in real-time as you type.
What We Like:
- Aggregates keyword suggestions from various search engines and platforms
- Simple and easy-to-use platform, suitable for users with beginner’s or advanced expertise
- Instantly generates keyword ideas for providing immediate insights
What We Don’t Like:
- Old-fashioned user interface that doesn’t usually appeal to use it
Pricing: It is free to use for all users.
7. Keyword Surfer
Keyword Surfer is an excellent browser extension that helps identify keywords for your websites. This powerful tool directly integrates with popular search engines like Google to provide real-time keyword data and insights while using the search page. It helps many content creators, marketers, and SEO professionals to discover valuable ideas, search volumes, and related terms.
How to Use It:
This smart SEO keyword extension doesn’t require a whole lot of steps to access it. Rather, you can simply install the browser extension on your browser, and it seamlessly integrates into your search engine results page. You can now analyze the data in real-time to gain valuable insights into the popularity and competition of your specific keywords.
What We Like:
- Instant access to keyword data directly on the search results page
- Effortless integration into Google search results
- Easy-to-use and clutter-free interface for a smooth experience
What We Don’t Like:
- Only available for Chrome browser
- Shows local Keywords for limited Countries
Pricing: Free to install for Google Chrome Users
8. Topic Ranker
Topic ranker is a cutting-edge content analysis tool designed to provide data-driven insights to content writers and SEO professionals. This tool evaluates the relevancy and potential ranking of a topic on search engines to help users optimize their content strategy. Topic rankers aim to allow users to create high-performing content that resonates with their target audience’s interest and enhances their search engine visibility.
How to Use It:
To access Topic Ranker, all you need to do is to reach the website and input your desired topic or keyword into the search bar. It then generates comprehensive reports, including search volume, competition level, top-ranking articles, and related keywords related to the topic after carrying out in-depth research.
What We Like:
- Offers valuable insights for content creation and SEO optimization
- Provides detailed data on search volume, competition, and top-ranking articles
- Utilize advanced AI knowledge and algorithms to provide precise topics evaluation
What We Don’t Like:
- Interface may take some time to navigate for new users
- Free Version only has access to basic features
Pricing: Free. Paid version ranges from $47 to $103.
9. Jaaxy
Jaaxy is another smart tool available to assist content creators, marketers, and website owners in optimizing their SEO strategy. With its user-friendly interface and comprehensive keyword data, Jaaxy enables users to uncover valuable keyword opportunities, analyze competition, and improve their search engine rankings. So no matter if you are a seasoned SEO professional or a beginner, Jaaxy simplifies the process of finding the most relevant keywords to improve your online presence.
How to Use It:
Leveraging Jaaxy is a straightforward process. You can access the tool through its website and simply enter a keyword or topic into the search bar. It then generates a wealth of data, including search volume, competition level, potential traffic, and domain authority insights for your keyword. It offers a smooth user interface and comprehensive keyword data to target specific niches.
What We Like:
- Easy accessibility to use online on Mac or PC
- Provides domain authority metrics for competitive analysis
- Offers affiliate program data to run strategic affiliate marketing campaigns
What We Don’t Like:
- Free Plan only allows limited searches
Pricing: Free. Paid plan costs around $99
10. KeywordTool.io
This keyword research tool is best for SEO professionals and content writers who are looking the find relevant and high-impact keywords. It boasts an expansive database and seamless integration with renowned search engines and platforms. KeywordTool.io provides users with a comprehensive range of keyword suggestions. If you want to increase your brand awareness, search engine rankings and drive targeted traffic to your website, get your hands on this amazing tool.
How to Use It:
KeywordTool.io can be accessed simply through its website. You just need to enter a keyword into the search bar, and then it will generate a detailed list of keyword suggestions related to the entered query. It significantly shows search volume and competition level for each keyword to help in identifying the most valuable and targeted keywords for your website.
What We Like:
- Easy-to-use interface, making it a premier choice for beginners
- Allow checking search volume with precise results
- Best for conducting Youtube keyword research
What We Don’t Like:
- Paid plans are too expensive
- Free Version doesn’t provide search volume
- Free trial is not offered for a paid version
Pricing: Free for limited features. Paid plans start from $69 to $159 monthly.
11. Moz
Moz is a renowned and comprehensive SEO software suite that offers a wide range of tools and insights to improve website visibility and search engine rankings. Moz provides in-depth data and analysis to enhance content strategy, backlink profiles, and overall website performance. With its user-friendly interface and robust features, Moz has become a go-to resource for businesses, marketers, and SEO professionals seeking to maximize their online presence and drive organic traffic.
How to Use It:
You can access the platform through the Moz website by signing up for an account and selecting a suitable subscription plan. Once you’re registered, you’ll gain access to a suite of powerful tools, including keyword research, site audits, link building, rank tracking, and competitive analysis. The best part is that Moz’s data-driven insights and user-friendly interface make it easy for both beginners and seasoned SEO experts like you to navigate and leverage the platform effectively.
What We Like:
- Offers a wide range of tools for keyword research, site analysis, link building, and more
- Provides reliable data and insights for informed decision-making in SEO
- Easy-to-navigate platform suitable for users with varying levels of SEO expertise
What We Don’t Like:
- Pricing may be higher compared to some other SEO tools
- The learning curve for beginners may be steeper due to the wealth of features
Pricing: Monthly plans start from $99 for the standard version and $599 for the premium.
12. Google Trends
Google Trends is an awesome and free tool from Google that lets you check out and analyze how popular certain search terms have been over time. It takes all that relevant data from Google’s search engine and gives cool insights into what people are into, what’s trending, and even when certain topics get more attention. This tool is like a goldmine for marketers, content creators, and businesses who want to understand what people are searching for and use that info to make smart decisions in their marketing strategies.
How to Use It:
Accessing the tool is as simple as visiting its website and entering a keyword or topic into the search bar. Once submitted, Google Trends promptly generates an informative graph that visually represents the level of interest in the specified query over a specific period. The flexibility of the tool lies in its ability to be customized according to your preferences. By adjusting the time range, geographic location, and category filters, you can gain deeper insights into the trends associated with your search query.
What We Like:
- Offers real-time insights into search trends and topics
- Allows users to customize data based on location and time range
- Provides valuable suggestions for related and popular search queries
What We Don’t Like:
- Limited data for long-tail or niche keywords
- Do not provide the exact results for the entered query sometimes
Pricing: It’s a free tool provided by Google.
13. Serpstat
Serpstat is a comprehensive SEO platform that boasts a suite of powerful tools to enhance online presence. With functionalities covering keyword research, competitor analysis, backlink evaluation, site audits, and more, Serpstat has earned the trust of SEO professionals and marketers globally. It empowers users with invaluable insights and data-driven strategies to improve search engine rankings and optimize their SEO efforts effectively. The platform’s vast database and user-friendly interface make it a go-to solution for businesses and individuals seeking to stay competitive in the dynamic digital landscape.
How to Use It:
Using Serpstat is a breeze! You can leverage this tool through its website after signing up for an account and picking a subscription plan that suits your needs. Once you’re in, you’ll find a bunch of awesome features tailored to different SEO tasks. For keyword research, just type in a keyword or topic in the search bar, and Serpstat will dish out detailed data on search volume, competition, and related keywords. You can also analyze your competitors’ top-performing pages, check out their organic and paid keywords, and peek into their backlink profiles to gain a competitive edge.
What We Like:
- Plenty of features are available for keyword research, site audit, and competitor analysis
- Provides extensive keyword and competitor data for in-depth analysis
- Offers reliable and accurate data for keyword research
What We Don’t Like:
- Beginners may find it cluttered because of the graphs and insights
- Pricing may be on a little higher side
Pricing: It offers a diverse range of monthly plans starting from $59 to $479
14. Answer the Public Ltd.
Answer the Public Ltd. is a unique and innovative content research tool that employs search listening to uncover valuable content ideas and consumer insights. By analyzing real search queries from search engines, Answer the Public provides users with a comprehensive list of questions, prepositions, and comparisons related to a specific keyword or topic. This tool is a valuable resource for content creators, marketers, and SEO professionals looking to understand their target audience’s interests and questions, enabling them to create engaging and relevant content that resonates with their audience.
How to Use It:
To access this tool, visit its website and input a keyword or topic into the search bar. Once submitted, Answer the Public generates a visually appealing “search cloud” consisting of questions and phrases based on real search queries related to the provided keyword. To further explore the data, you have the option to view it in list format or visualizations. This allows you to uncover valuable content ideas, identify trending topics, and address common pain points or queries from their target audience.
What We Like:
- Utilizes search queries for content research, providing real consumer insights
- Offers a wide range of questions and phrases for content inspiration.
- Allows users to access essential features without signing up
What We Don’t Like:
- The free version may have limitations on the number of searches per day
- The tool may not provide in-depth search volume data for keywords
Pricing: Free Version available. Paid version start from $5 to $99.
15. Keyword Tool
Keyword Tool is a popular keyword research tool that streamlines the process of discovering valuable keyword ideas. It harnesses the power of Google Autocomplete to provide users with an extensive list of relevant long-tail keywords based on a given topic or seed keyword. Keyword Tool is a user-friendly and efficient tool that helps content creators, marketers, and businesses optimize their SEO efforts, target specific niches, and stay ahead in the competitive online landscape.
How to Use It:
To get started, access the tool through its website and input a keyword or topic into the designated search bar. Upon entering the query, Keyword Tool promptly generates a comprehensive list of keyword suggestions in real-time, drawing data from Google Autocomplete. This platform allows filtering results based on specific platforms, such as Google, YouTube, Bing, and more.
What We Like:
- Utilizes Google’s vast database for keyword suggestions
- Simple and intuitive platform suitable for users of all levels
- Provides relevant long-tail variations
What We Don’t Like:
- The free version may have limitations on the number of keyword suggestions shown
- Limited data and metrics compared to some other dedicated keyword research tools
Pricing: It offers both free and paid plans. Paid plans range from $69 to $159 monthly.
That’s a Wrap!
Now that you have explored the Top 15 SEO keyword research tools, you are well-equipped to take your digital presence to new heights. By leveraging the power of these tools and staying attuned to search trends, you can unlock the potential of SEO, drive organic traffic to your website, and ultimately achieve success in the ever-evolving digital landscape. So, dive in, explore, and let these SEO keyword research tools pave the way for your online triumph!
