YouTube is the second-largest search engine in the world. Stand second only to Google, its actual parent company. In late 2005, when YouTube was just a few months old, one of the Youtube search engine co-founders announced that the platform users are consuming equal to an entire Blockbuster store does in a month. Now, in 2020, almost 500 hours of videos are being uploaded to Youtube every minute. And well, Blockbuster was a video rental shop offering DVD, Cassettes, VHS tapes. Which are frankly now just kept as a reminder of the old era
With the growing competition on YouTube, if you’re trying hard to get maximum reach to your videos, it’s important first to understand how YouTube search engine works. All your efforts will go down the drain if you don’t know how to optimize them for search engines using Best SEO Solutions.
Let us guide you step by step, “How to plan a Ranking Strategy for your YouTube videos.”
You may not know that search engines crawler on reading text — not the placed images or even the audio — so if you want your videos to perform well, it’s essential to have a full, accurate transcript as it is valued for YouTube SEO.
What is YouTube SEO?
Search Engine Optimization (SEO) is an always-changing practice. SEO uses content to boost the ranking in search engines. When we talk about website optimization or YouTube SEO, since search is often the gate-keeper to your content, optimizing your website for search is necessary to attract traffic and grow ROI.
Now, let’s talk about YouTube SEO, which includes:
- Channel Optimization
- Meta Tags & Description
- Playlists & the Videos Themselves.
You can, without difficulty, optimize your videos for search both within and outside of YouTube. The main factor of YouTube SEO is connecting your video’s text’s power in the form of transcripts, closed captions, and subtitles.
How Does YouTube Search Works?
Google is the parent company of YouTube; it helps to launch the powerhouse status in video search.
The main advantage of making money through uploading videos on YouTube is that you don’t have to wait for days or month to it get indexed by Google. The bots will crawl your videos.
To grow your viewership, you must follow the tenets of traditional Search Engine Optimization. You have to create well-optimized content that will indicate the search engines to find and index your YouTube videos.
Even if you have created an amazing video, it still won’t get noticed by Google if it can’t understand the content of the video. And since search engine bots cannot watch videos, they rely on accompanying text data to index them correctly.
Here are five useful secrets to maximize your YouTube channel views and boost your video search ranking.
1. Add Accurate Closed Captions
If you have just started your YouTube channel, it’s important to know that the YouTube search engine automatically transcribes your videos. However, these auto-captions can be embarrassing at times, with only 50% accuracy.
Moreover, these automated captions are at high risk of getting labeled as spam by Google, and you may end up losing your YouTube channel as a whole. So, to fight against these damaging effects of ASR captions, it’s important to use YouTube SEO and add accurate closest captions to every video. To take the most benefits from the captions, it’s helpful if you connect to professional video transaction service providers.
With well-optimized captions, you may experience up to 13.48% of the increase in just 14 days and 8% overall. This is a tested result, the right keyword phrase used in video captions, not in description, tags, title. Professionally captioned videos rank higher in search engines.
For better user experience and engagement, it is essential to use closed captions. It is proven to gain more likes, comments, and shares. Higher engagement means higher ranking and higher earning.
Closed captions help your YouTube videos accessible to viewers who find it difficult to hear or are completely deaf. Moreover, it helps people watch your video on mute or in a very crowded place too. In core, captions make your videos more understandable, viewable, and enjoyable for a larger audience.
2. Offer Subtitles in Multiple Languages & Translate Your Video Transcript
As putting up captions in English makes your YouTube more accessible to a wide audience, the same way using subtitles in other languages enhance your chances to reach more audience.
YouTube Product Manager at Google, Brad Ellis, pressures the demand for multi-lingual subtitles:
“We have 80% of views on YouTube coming from outside of the United States. That’s huge, and a lot of that is non-English. Translating captions is very important. It’s a huge opportunity for growth. We see huge demand from non-English uploaders as well to get their content translated.”
Using multi-lingual subtitles attracts international and non-native English viewers, and even they can enjoy your videos.
More Exciting fact: Search engines will index your multi-lingual caption files and include your video in search results in those languages too. It will help you rank higher, and you can get ranking on non-English keywords also with less competition. However, it’s essential to check your translation before finalization.
3. Target Keyword is the key in your Videos
Keywords are the key to ranking in SEO. The same rule is followed on YouTube SEO optimization. Well-researched keywords should be placed nicely in the title, description, tags, and your transcript.
YouTube uses your transcript and captions to rank your video accordingly. Just make sure that you are including an accurate transcript, as you won’t like it if YouTube auto-captions will fail your placed keyword.
If you are finding it difficult to find a keyword for your video, you can use “YouTube’s Search Suggest”. All you have to do is type a word or phrase into the search bar and see the suggestions that YouTube offers.
These are terms that people are searching for, you can also find keywords from your YouTube search report (under Traffic Sources > YouTube search).
Moreover, before using the suggested keyword, make sure to check if it is worth using or not, search for it on YouTube, and see how many “About results” it generates. The right keyword will always have low-competition.
4. Use a Compelling Thumbnail
YouTubers can pick which edge to show as the video thumbnail. YouTube will introduce three screen captures to look over; however, you can likewise choose a fix of an alternate second in the video or transfer your picture.
Picking the correct video thumbnail picture has a radical effect on active visitor clicking percentage. Utilize excellent, high differentiation pictures that have a 16:9 angle proportion. Facial close-ups work best.
Note that YouTube overlays the video span in the lower corner of the thumbnail; ensure it doesn’t impede anything significant in your thumbnail. Likewise, remember that Google utilizes picture acknowledgement to consequently sift through specific symbolism, for example, the YouTube logo.
Preferably, it would help if you had a picture that is an incredible visual portrayal of your objective watchword; this will take your essence in important outcomes significantly further.
5. Use SEO Embed Videos
We have learned, Google prioritizes videos in search engines. But you can never get good results on your YouTube videos if you won’t enter appropriate metadata.
The SEO embed injects all your video metadata (like the transcript, thumbnail, title, and description) to the head of your web page so that Google can crawl and index your video correctly.
When you optimize your video for Google, you can get 2-5x more views than just optimizing it for YouTube.
6. Focus on User Engagement
Google cares most about how viewers respond to your content because that’s what keeps people on their site.
Watch time alludes to the real-time spent viewing a video (not the per cent viewed). In this way, for instance, half completion of a 10-minute video will rank higher than 100% completion of a 3minute video. It’s essential to hold your viewers on your video for at least 15 seconds with a teaser. On the off chance that your video depicts how to do a DIY venture, show the watcher the completed item toward the starting to start their advantage. You need to abstain from having a long presentation without talking.
Session watch time is another important measurement of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video, or did they watch three more videos? YouTube wants people to spend more time on their platform, and therefore favour videos that help them achieve that goal. Although it may seem counterintuitive, videos designed to bring users to your website will hurt your SEO because they move viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google does understand what searchers mean. For example, if you were to search “how to get more views on YouTube,” you would be shown a video called “how to grow with zero views and zero subscribers.” When creating a title for your videos, be sure to write something compelling and relevant. You might be tempted to title use the #1 searched phrase or term as your title, but don’t. Instead, answer the user’s question in your title, and add the search term to the description. Trust us, Google knows.
Growing Subscriber Base
Subscribers can generate a lot of watch time within the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch.
7. Use Playlists
If you want to boost your YouTube channel faster, uploading relevant short videos will help. Moreover, you can subcategorize playlists that will also give a quick boost to your user’s engagement and experience. Additionally, let us tell you that it also makes it simple and easy to share multiple videos at the same time by simply sharing a link to the playlist instead of one video.
We hope this article has helped you understand the YouTube search engine a little clearer. Following the listed steps in the article, you can easily plan a ranking strategy for your YouTube channel and watch it gain growth and success within a month. Moreover, if you want to connect with a professional SEO agency to help you with your YouTube optimization, feel Free to Connect