Are you trying to decide between Wix (website builder) and WordPress (content management system) to build a new website? Well, both website-building tools and platforms appeal to businesses and individuals, varying on many levels such as plugins, templates, budget, purpose, and support. We will help you evaluate these two options that can quickly become overwhelming.

To narrow your selection & help you pick the best choice that meets your unique requirements, we will compare both biggest platforms: Wix & WordPress.

Both platforms Wix and WordPress, offer different approaches to creating and managing a website. You can create a custom site without any coding hassle.

Wix is a popular website builder that gives you the freedom to create, design, manage and develop your online presence exactly the way you want. With some amazing out-of-the-box features, this platform is an ideal choice for creating and launching a site without any coding hassle. You can showcase your business, blogging, and store with Wix website builder.

On the other hand,

WordPress is a well-known content management system that offers its customers advanced features and customization. Almost 40% of the websites are built on WordPress, blogging sites, businesses, even Fortune 500 companies combined. The platform helps customers to customize the design as they want; you can add multimedia in your posts, manage multiple users, organize your content by tags and categories, and much more. The process of launching your website is easy and does not take much energy.

Now that we understand both software powering Wix and WordPress, we will take a closer look at every feature and decide on a solution better aligns with your site’s needs and goals:


When searching to find a website-building platform, make sure you make a choice that is easy to use and easy to adapt to. Designing a site can be challenging, so the more control you get over the administration panel, the more difficult the platform will be to learn and manage.

So picking a platform is, in part, about deciding whether adaptability or ease of use is essential to you or not. So, let us compare the adaptability of Wix and WordPress.


Wix offers users an opportunity to create and launch a website fast, but you will have to let go of some adaptability for this easy use.

Wix lets you create your custom domain, font, custom theme, and layout on your site. Moreover, you can also add advanced elements such as animation and effects to every webpage.

However, you cannot add featured images and forms using Wix to your blog posts, and it does not allow you to change or switch the template once your website is live.


As a comparison, you will get much more adaptability with WordPress. You can easily tweak your site appearance, create and manage your blog posts, change permalink settings, change the style of category pages, add forms and customer support chat to the front end, and much more.

However, to get the extended functionality on your WordPress site, you have to either add coding to your files or you need to configure a range of plugins. If you are an advanced user, you will find it no problem to build a complex website with advanced functionality compared to beginners.


Almost all the website-building platforms offer unique pre-designed templates. You get ease, and you don’t have to build pages from scratch; templates speed up the design process and enable users at any skill level to create web pages — not just web designers or developers. 

Let’s compare the selection and customizability of Wix and WordPress’s templates.


Wix offers over 500 free templates. These are designed for a variety of business niches and purposes, including consulting, real estatephotography, schools, nonprofits, online stores, blogs, and more.

Wix templates are easy to install and customize. You can drag and drop elements on the page, upload a background image, select a pre-made color palette, change your font.

Moreover, customize the navigation menu, add an image gallery or decorative elements, edit content, replace images, and delete or rearrange sections.

Advanced users looking for additional customization options can add custom elements to their site, but the process is difficult.

In addition to the difficulty of adding custom CSS, Wix does not offer themes or even template kits. It only offers single templates. That means if you’re creating a multi-page website on Wix, you’ll either have to use the same template for all your pages and customize them extensively or transfer parts of a different template to your site.


While you can find and install WordPress templates, WordPress is better known for its themes.

A WordPress theme is a collection of template files that modifies how a site is displayed without modifying the core WordPress software. A template defines the layout of one page; a theme includes multiple templates and a stylesheet and controls an entire website’s design.

There are nearly 8,000 free themes available in the WordPress theme repository, but there are thousands more free and premium ones available in third-party marketplaces. According to data from Scepter, there are over 30,000 WordPress themes available for download or purchase.

Installing and customizing themes is easy in WordPress. You can use WordPress’s built-in customizer to change your colors, menus, widgets and add custom CSS.

You can also use a page builder plugin for even more customization options. Many themes come with a built-in page builder already.  Moreover, you can even use different themes on different pages if you want.


Search Engine Journal statistics states that websites that are listed on the first page of the Search Engine get 90% of the traffic share for a keyword.

If your website is not ranking on the first, you are missing 90% of the organic traffic. However, you can rank your website higher by optimizing your on-page and technical SEO. Now the question is how Wix and WordPress help you with SEO optimization.


With Wix, it is simple to optimize your on-page SEO. You can, with no effort, add image alt-text, headings, meta descriptions, and custom URLs to your posts and pages.

The website builder let you create almost 300 redirects, let you hide web pages you don’t want to list on search engines. Moreover, setting up integration with Google Analytics and Google Search Console to optimize your search site is easy to manage.

For Premium users, Wix includes extra benefits such as “Site Booster.” This service lists your site on local directories on Google and other search engines. Moreover, you can also download or purchase SEO Apps from the Wix market.

However, with all the pros, there are cons too.

Wix lacks certain functionality that enables you to optimize your technical SEO.
Wix relies on Javascript to display its URLs, which search engines can't read.
Wix sites take more time to rank as a comparison because search engine crawlers find it difficult due to Javascript in URLs.
Javascript bloats the codes, which results in increased load time.


Similar to Wix, WordPress also allows you to add alt-text to pictures, headings, meta descriptions, and custom URLs in your blogs, posts, and pages. WordPress permalink structure is more SEO-friendly as a comparison to Wix.

WordPress offers out-of-the-box cleaner coding; it also allows users to maintain granular control over every part of their code, from HTML to CSS.

WordPress lacks built-in SEO tools; however, it offers some of the most advanced and popular tools in its plugin directory.

For WordPress website on-page optimization, you can install the Yoast SEO plugin. This plugin offers suggestions such as using your keywords, creating readable text, image alt text, optimizing your meta descriptions, and adding internal links.

To get technical SEO, you can download plugins to optimize your images, generate and update XML sitemaps in one click, integrate with Google Analytics, cache your site, and more.


Well, budget is also an essential factor when it comes to deciding which website builder to choose. While Wix offers 4 premium hosting plans, WordPress is totally free. However, if you use WordPress, you will have to pay for
Domain registration
Hosting Plans
Premium Plugins
Let’s take a look at the cost of both Wix and WordPress sites.


Wix platform offers its users a limited version for small businesses and individuals, but it’s ad-supported. However, if you want to experience an ad-free version, you need to purchase Wix premium plans.

Business plans start from $17 per month. The VIP business plans range from $25 to $35 per month; it offers customers more storage, unlimited bandwidth, advanced functionality, and including built-in analytics.

You might also have to factor in the cost of add-ons from the Wix App Market. Premium apps vary in price, ranging from $3 to $20 on average.


WordPress is open-source software, and it’s completely free to download. All you have to pay is for a domain name, hosting, and all premium plugins and themes you want to install. As an estimate, the costs of building and managing WordPress websites may cost your wallet dramatically from $566 to $52,817.

However, according to Website Builder Expert, the WordPress average costs are much more moderate than that range implies. Building a WordPress site can cost you almost around $200, and managing it will cost you around $15 to $40 per month, on average.


Managing, extending, learning, and troubleshooting a new website platform is challenging for any business owner or Entrepreneur. At different stages, users need advice and help from customer support.

We will examine Wix and WordPress support channels to see the difference and offers.


As a very popular website builder, the Wix support team is dedicated and passionate. Their team offers support to its customers round the clock. The team helps all users with issues and troubleshoots.

Suppose you face problems regarding charges, subscriptions, billings, mailbox, editors, domains, live sites, accounts, and settings. You are free to call them 24/7; if the calls are busy, you can request a callback or submit a ticket.

Wix’s Customer Care team supports its customers with services in English, Portuguese, Spanish and Italian.

However, most of your answers are already cleared on the Wix website. Before you reach out to the Wix help center, read the information on the site and support articles. Wix website offers blog posts, resources, videos, and courses on third-party sites as well.


As an open-source Content Management System, WordPress, however, does not have a dedicated support team. Nevertheless, WordPress has its own largest global community with millions of members dedicated to supporting each other through this platform.

As an open-source Content Management System, WordPress, however, does not have a dedicated support team. Nevertheless, WordPress has its own largest global community with millions of members dedicated to supporting each other through this platform.

You can reach these members through different slack channels or support forums. You have the freedom to meet these members in person at WordCamp conferences. However, you must be cleared that these members are just volunteering their time and won’t give you training or any professional support.

Moreover, if you are someone that loves to learn through articles, then you will be happy to browse over 2 million topics discussed in the official WordPress support forum. You can also check WordPress Codex, as an official online manual, where developers cover everything from custom plugins to basics such as how to install WordPress step by step.

For more assistance, you can also find 100’s Video tutorials, ebooks, online courses, and other online resources for beginners on third-party sites and blogs.

With so many resources available, it is difficult for you to feel disappointed not to find an answer to your specific question. If you’d like more personalized help, then you can check if your hosting provider offers customer support or hire a WordPress developer.

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