What Are Heading Tags? How Should You Use Them

sbrisk - July 5, 2021

You have prepared a very creative piece of content, and you are really excited to publish it on your website. But wait! Don’t be impatient. You need to sit back and take a clear glance at what you wrote. What does it look like? Is it organized enough? Did you optimize your content with the right heading tags?

If you are unaware of the importance of Heading tags, you miss out on an excellent opportunity for your content to get maximum reach. The content needs to be organized with the heading tags so that the browsing people may find your content, and it improves readability. Attracting and retaining people on content requires heading tags. 

Learn About Heading Tags

Consider the heading tags as an outline of the content that you have written. When we talk about Google, the crawlers that read the published content indicate the heading tags’ content. There are multiple types of heading tags, and it is essential to use every heading tag properly. Let us identify every heading tag for a clearer understanding.


H1 tag or Heading 1: It is the name or title of your piece of content. It is the most important heading of your content; it describes what your content is about to your audience. You can use H1 only once for your page.

H2, H3 & H4: These are the subheading of your content used in numerical order, decreasing in size and importance. Moreover, when writing SEO-optimized content, you need to add your “Main Keyword” in all H1, H2, and H3 heading tags for search engine optimization and better ranking.

Guidance of Heading Structure with Example

Let’s start by assuming that you are writing a review blog on a research website. Your primary keyword is “Vindale Research,” In your blog post, you are discussing your experience and step-to-step guideline of the website, heading tags structure to build a strong post that will drive a lot of traffic to your website.

H1: Vindale Research Reviews – Make Money taking Surveys
        H2: Why is Vindale Research Surveys Paying People?
                H3: What is Vindale Research?
                H3: Pros & Cons of Vindale Research
                H3:Is Vindale Research Legit?
        H2: How Does Vindale Research Work?
                H3:Create your Vindale Research Login
                H3:Earn amazing Rewards on Vindale Surveys
                H3:Cash-out your Earnings
          H2:Vindale Research Reviews Summary


If you’re not sure how to create and optimize your website’s content, using help from experts will help. Moreover, following our guidelines in this article will also help you plan & organize your content.

Page Titles & H1 Tags

A Critical note about Page Title and Heading 1 Tag: Importantly, both page title & Heading 1 are used to describe your content about the readers. A page title tag, or <title>, isn’t present on your page. It is only displayed within the search results from Google, and it also appears in the title bar at the top of your web browser. Using our “Vindale Review” blog example, “Vindale Research Reviews – Make Money taking Surveys” would pop up in search results, in the title bar, and also in a user’s bookmarks if they bookmarked your page.

In comparison, the H1 tag is expressed as <h1>. That’s what you’ll see on your page at the top, as the title. “Vindale Research Reviews – Make Money taking Surveys” is your H1 tag on your actual page.


Why is it Compulsory to Use Heading Tags?

Clean Content Structure

Imagine being scrolling through your regular news feed or looking up on Google for a blog on a particular topic. After scrolling a little, your eye is attracted to a catchy headline. You decide to open the blog and give it a read. But, as soon as you open the link, you immediately see a text wall without heading tags and images. Will you read it? 90% of the readers will click a back button and exit within seconds.

Clean Content Structure

If you are one of the readers that exit within seconds, it’s not your fault, and neither is the content fault too. It’s just the presentation that matters. Well, most people don’t go through every word-to-word: they only scan them. The visitor behavior research says that large text catches more eyes, high-quality images, and is easily readable & understandable. So before you sit back to write your content, make sure to write in smaller paragraphs and break the content into heading tags; this will keep your readers engaged and attentive.

To grab more audience on your content, make sure to scan and follow with heading tags. Each heading tag should aptly describe its section or paragraph, letting readers know what to expect to read. If someone scrolls too far down or loses their place, a glance at a heading tag should help them find their way back, too.

Improve Content Accessibility

Heading tags indicate headings on a webpage by using code to tell a web browser how to display content. That’s why and how they organize your content into a format that’s easy to read.

In addition to general structure and readability, heading tags help improve accessibility for people who can’t easily read screens. How? Visually impaired readers might use a screen reader to read the text on a screen for them. Headings are in HTML, so by reading or listening to the headings in a piece of content, visually impaired readers can get the gist of an article and decide if they’d like to continue reading it.

Screen readers also allow you to navigate through an article by jumping to the next heading. So when you have good descriptive heading tags, you improve the readability and navigation for blind or visually impaired people.

Boost Search Engine Optimization

Even though page titles are the ones that appear in Google search results, it’s the H1 tags that are most important to search engine optimization or SEO. Search engines examine headings for appropriate keywords in a user’s search. If your headings match what people are searching for, generally, your content has a better chance of surfacing early in Google search results.

Even though page titles and H1 headers don’t fool search engines as easily anymore, writing them well is still important for the user experience.

Heading Tags Enhance Readability and Visibility

Organizing content can bring a big difference in gaining readers’ attention and keeping them engaged in your content. To guide readers along, you need to use strong and descriptive heading tags in your content structure. And for those who are visually impaired, this can help navigate your content and put forward your point. To craft unique and SEO-aligned headings, all you need is a little practice for your content.