PPC CAMPAIGN MANAGEMENT: 5 POWERFUL THINGS TO DO TO GET BETTER RESULTS ON PAID ADS
If you are looking for methods to make the most profit for your business, PPC tops the list. With the maximum audience reach through giants like Google and Facebook, PPC only makes sense. However, if you don’t have a powerful PPC management process, the impact can dramatically impact your managed campaigns’ ROI.
Setting a strong process for PPC that gets results may take months and countless hours. A successful PPC campaign needs an understanding of design; it also needs well-structured steps to do it.
But don’t you worry because, over the months, we have only focused on putting together 5 Powerful Things to Do to Get the best Results on your PPC Marketing Services.
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We all know the value of having strong systems, documentation, and processes. Proper workflows help save time, reduce team errors, improve performance, and create more transparency.
In this post, we will give you some very significant steps that will work in your favor and help your organization grow.
Let’s dig into the expert’s steps you need to run a successful PPC Campaign Management right away now:
Professional PPC Audit
One of the most significant steps of PPC campaign management is to find ways to get the maximum results on the investments. And the only way to get it done professionally is to hire a PPC management company that holds experience and needed expertise.
However, if you choose to handle your PPC campaigns yourself, then it’s important to start by understanding the goals behind the ads. Additionally, you need to review the ad campaigns before it goes live to ensure that everything is set up properly.
When it comes to PPC, we are talking about big investments; one small error can put your Thousands of Dollars at risk. Our experts understand the risk; this is why we have closely designed this checklist to consider.
If you have a new account, you will find it hard to understand how to make improvements. You may even make errors; however, they are part of learning, but to reduce risks, we are here to guide, so read through the blog thoroughly. So, as time goes on and you have passed by 3 months with your account, now you have enough data to review and gain deeper insights into what is working and what isn’t.
If you follow our guide step by step, you will see how it will walk you through everything: setting up goals, ensuring campaign settings, optimizing campaigns, allocating budget, reviewing keywords, choosing proper ad extensions, and much more.
Brief Keyword Competition Analysis
So when we talk about attracting and converting traffic through Google and Facebook, you cannot overlook the significance of strong keyword research.
Whether you choose to hire a PPC company to do your keyword research or you do it yourself, you need expertise and the latest tools to create a list of keywords that can help you make your campaign successful.
You have to make sure that the keywords are optimized properly within the ad copy; it is aligned with your targeted customer’s search intent and will most likely convert at a maximum rate.
However, the competition level on keywords is extremely high, and it needs expertise and great ad copy to generate results.
Our ways will help you figure out how difficult it will be to rank for a particular keyword.
Expert PPC Campaign Review
We are living in an uncertain stage where technology is not perfect. And chances of errors will always be a threat hanging at your neck 24/7; you cannot predict when you might face a server error in the snippet code. This will directly affect your running ads and will impact your KPIs.
So, how to overcome this threat? Well, you need to either take professional PPC services or look at your accounts weekly to start; only then eventually can you potentially have multiple days of zero performance.
Moreover, at first, it is very important that to avoid any minor errors, you keep a daily check on your campaigns and make sure everything is working perfectly. Keeping a check on your PPC campaign will help you identify the error points, and you can fix them timely.
PPC Campaign Daily Checklist:
- Review key metrics for changes
2. Identify any major pattern changes
3. Make sure all budget is used.
Once you get the hang of the process, the daily checklist will be a 5 minutes task for you.
Creative Ad Copy that Convert
Ad copy easily gets overlooked when building new creatives. There are times when we are so involved and enthusiastic about the design that we completely disregard the message itself.
What is the ad copy? While the design is important, copy drives visitors to your site. Whether it’s the headline or the call-to-action (CTA), your ad copy needs to be compelling, concise, and clear.
1. Make Your Headline Meaningful
The game of online ads is based on a few seconds so, if you want to make a good first impression, start by writing a meaningful and creative headline that grabs the visitor there and then.
Consider these tips when crafting headlines:
2. Use Keywords
Utilize keywords in your Ad copy that your consumers are already searching. You can also take assistance from a PPC management agency as they are efficient in writing optimized ad copies.
Creating ad copy optimize keywords is an expert job. You need to adjust explicit and general keywords, keeping them readable. Specific keywords focus on your persona, while general keywords focus on a more extensive crowd. Guarantee you have a blend of both.
The most important thing to keep your focus on is that the ad copy is readable. Don’t just overuse keywords in your copy as it goes under stuffing, and the ad copy can give an unclear message. You get a small window to give out a clear message; too many words will cause the audience to lose interest.
Moreover, keep into consideration how surrounding and search queries affect keywords. It’s less about what and more about why. So, the intent of keywords is what matters. For what reason is the buyer looking for data? Would they like to make a buy? Is it accurate to say that they are searching for a particular site? Ponder why somebody is looking for your image and foster watchwords dependent on their expectations.
3. Focus on Adding Value
Compose advertisement copy that addresses your objective customer. Try not to burn through their experience with random offers. Clicks are incredible, yet qualified clicks are far better. Characterize your designated crowd before you compose your ad copy. Profile your persona around knowledge from your crowd.
These questions will help you develop a strong understanding of your readers and will help you communicate and create better ad copy. However, if you are still struggling to write then hiring one of the best ppc management company will be perfect for you.
4. Call to Action
Don’t make assumptions that people know what you want them to do. Make it easier for them, spell out the next step using clear words and straightforward language.
Keep your goal in mind when drafting your CTA. What is your aim? Looking to drive more traffic? Increase leads? or your intention is to make them download or subscribe or
maybe visit ?. The best CTA uses strong action verbs like join, subscribe, and launch.
5. A/B Testing Your Ad Copy
The best way is to remain agile is to do A/B testing on your ad copy and analyze which elements work best for you. If you’re not familiar, what A/B testing is, well, it is a way to compare two things and see which performs better. Consider using different word combinations in separate ads to see which copy is more compelling (use two different headlines or different ad copy). Focus on the benefits of your offer in one ad and the value proposition in another. Run both ads and determine which ad copy is more effective.
Bottom line: Ad copy is more complicated than it sounds. It’s more than just words. It’s a science. Keep it clear, concise, and compelling, and you’ll have yourself a successful ad.
Facebook Ads Creation
You will be surprised to know that U.S. digital ad spend has exceeded 100 billion marks in 2019 alone. And Facebook is predicted to own almost 20% of the market in the future. It perfectly makes sense to follow an expert checklist specifically tailored for PPC specialists who handle Facebook ads.
To make it easier for you, our team handling the PPC campaign management services has designed a checklist to be run every time a new Facebook ad campaign needs to be built from scratch.
Our designed checklist will walk you through creating, targeting, and implementing a new Facebook ad campaign.
Facebook Pixel & Configuration:
Dynamic Product Ads:
Creative Ad Copy:
Hire a Professional PPC Management Services
We have listed all the important and powerful things to do to get better results on paid ads; if you follow the expert checklist and steps highlighted in this blog, you can manage your PPC campaigns yourself efficiently. SEO BRISK is an award-winning digital agency that is helping businesses of all sizes to generate maximum results through social media marketing; we put our expertise forward to generate more sales through Facebook and Twitter marketing. You will find solutions to all your digital problems on this single platform. And most importantly we won’t charge you thousands of dollars, as we are very affordable. So, if you are struggling with blogs, take our blog optimization services and leave the rest on experts.