Do you know that the competition between businesses is increasing day by day? Surprisingly, gaining a competitive edge is one of the top three priorities, according to 57% of companies. However, this statistic refers to firms constantly struggling to obtain a strong place among fierce rivals.
That is why in this regard, professional SEO services are acquiring rapid recognition among organizations of all sizes and dynamics. It assists them in achieving potential web traffic by giving tough competition to their contenders.
So let’s find out what actually a competitor analysis is and how organic SEO services conduct this competitive analysis. For a better grasp, dive deeper into the reading!
What is a Competitor Analysis?
Competitor Analysis is evaluating your competitors’ strategies, strengths, and weaknesses to make your business unique and distinctive. Today, it has become an essential aspect of companies of all types to attract customers and gain a competitive edge in the marketplace. Simply said, it is an SEO comparison of two rival websites engaged in the same kind of business or industry.
Why is it important?
SEO competitive analysis has become extremely important since it gives in-depth knowledge about the contenders of a particular business. It is the most effective and efficient way of improving your business strategies to thrive among the target audience in the long run.
In the current business landscape, marketers use various tools to streamline competitive analysis to obtain data swiftly. For instance, Ahref, SEMrush, and BuzzSumo are some of the best tools utilized for SEO research of competitors.
Perks of Competitive Analysis
Now let’s explore a couple of advantages of performing competitive analysis:
- Assists you in determining the distinctive value proposition of your product and how it differs from your competitors. Undoubtedly, it will guide you in future marketing initiatives.
- Enables you to determine what and how your competitors are operating. This data ensures that your product and marketing initiatives beat industry norms.
- Informs you about the strengths and weaknesses of your rivals.
- Helps you to learn from the customer feedback, offering them services that satisfy their needs and expectations.
However, after knowing about the advantages of competitive analysis, let’s find out how professional SEO services conduct the process of competitive analysis. Have a closer look!
Step 1: Determine Your Real Competitors
Recognizing the competition is the first step in learning how to perform competitor analysis SEO. Because not all websites that rank higher than yours for a keyword are your competitors. To accurately identify your genuine SEO competitors throughout your SEO investigation, you must thoroughly study and analyze the top 10 or 20 websites that show up consistently for each one.
Step 2: Initiate a Page Analysis of Your Competitor’s Site
The following step in doing a competitive study is to examine your competitor’s website and all the pages closely. For example: learning about the homepage’s content, services, blog posts, etc. This process is also known as Keyword Gap Analysis. However, the step of page analysis is linked with the next stage of researching the appropriate list of keywords.
Step 3: Find the Right Keywords
Focus on searching the right keywords that can help you entice audiences to your website. Unfortunately, less than 90.63% of websites receive no search traffic from Google. This indicates that competition is tough, and relevant keywords are needed to rank higher in search engines.
Step 4: Examine the Backlink Profiles of Competitors
The next step is finding out where your competitors are getting their backlinks. Using this piece of information aids in creating a high-quality connection for your website. But remember, this phase isn’t easy as it appears to be since it requires powerful SEO tools because manual search takes plenty of time and effort.
Step 5: Creative Content Creation
Using the data, you have gathered to produce an SEO competitor analysis report is followed by content creation. With the preliminary list of keywords, write your website’s simple, concise yet compelling content. However, if you find this step tricky to execute alone, get in touch with an SEO consultant for guaranteed SEO results.
Step 6: Monitoring Your SEO Progress
Tracking the performance of your freshly uploaded, optimized content is necessary. To determine whether your competitive analysis plan was successful, you should perform regular or monthly keyword audits and generate SEO competitor analysis reports.
By performing a competitive analysis, you can gain valuable insights into your industry and aspects where you can differentiate yourself from your rivals. Understanding the strengths and weaknesses of your competitors helps you develop a more effective SEO strategy to stand out in the digital landscape.
Whether you are a small business owner, marketing expert, or digital strategist, you need effective, guaranteed SEO services to stay ahead of the competitive curve. Contact SEO Brisk right away to outrank in search results. Best of all, get your free SEO consultation when you ring them at +1(888)337-1026.