Give your Shopify store a Boost with Shopify SEO Strategy and expert tips that have given proven results. We help you target your shoppers and make the purchase.
Online Store works with a Simple Equation: Increase in Organic Traffic
is directly proportional to an Increase in Sales.
However, the difficult part is how to increase your traffic on your Shopify store? Well, we are here to help you with some result-oriented tips from experts that will give your store a great boost. So stick with us and read the article till the end to become an expert.
Optimize Stores are the best way to improve your ranking on Search engines and generate more revenue. A higher ranking means higher traffic to your store. And here, we are not talking about any traffic but traffic that is interested in your products. Optimizing your store with experts tip can help you reach your target audience without spending thousands of dollars on paid marketing campaigns.
Stressed on How to Improve SEO on Shopify?
Search Engine Optimization practice on Shopify store is not any different to other platforms. You have to apply the same best SEO practice.
In a nutshell, all SEO success comes down to:
So, what more does it takes to rank your Shopify store higher? Let’s dig in!
1. Enhance Site Hierarchy & Structure
Your first step to an optimized Shopify store is to work on your site structure and hierarchy. By giving an easily navigated experience to customers, you increase your customer’s interaction and let the Google crawlers determine the importance of each page. Create categories and subcategories that link back and forth. It will indicate to Google which pages should take priority and give context to each subcategory. Think about it like a map of your store that guides customers to the products they want. Give your customers an easy check-out process, don’t complicate the process, minimize friction and give your customer a smooth process.
2. Strong Keyword Research
To kick start your Shopify store, you need a strong game in keyword research. A robust keyword strategy needs analyzing and implementing keywords on your site to attract the right audience and help crawlers identify your business. Keyword research can uncover queries to target, their popularity, their ranking difficulty, and more.
You need expert Shopify SEO services for strong keyword research. However, if you choose to do it yourself, then its good to start by listing down all relevant keywords for each product and follow these tactics;
Moreover, you need to conduct extended keywords research; you can also use the latest tools that help you list our best-performing keywords for your business.
3. Optimize Meta Title & Description
Once you have a robust list of keywords, you need to optimize your Shopify store thoroughly. Elements that need consideration are meta titles, meta descriptions, and URLs. You need to optimize your metadata with relevant keywords expertly. Optimized meta tags let Google identify every page for its unique search. You need to write keyword-rich meta tags that include your homepage, all categories, subcategory pages, and product pages. If you are manually writing them, then you need to take some time.
4. Image Optimization
Your Shopify store is a visual store for customers. You need product images of high quality to make it an engaging journey for customers. Optimized images with Alt Text and description incorporated with relevant keywords help you boost your store ranking. Alternatively, you can use a Shopify SEO apps like Alt Text that enables you to keyword-rich meta tags, including populating your images with relevant, well-searched keywords.
5. Creative Blogging
It might seem a little difficult if you don’t hold any knowledge about how blogging works. But with expert SEO copywriting services, you can get amazing blogs on your site that can increase the opportunity for higher engagement and ranking. The more informative blogs you upload on your site, the more chances of you showing up in the search engine increase. We target shoppers that are looking for relatable products from search engines. Blogging is a proven practice to attract a large audience to your store and nurture them towards the sale through valuable and engaging content. Moreover, creative blogging and backlinking on Shopify generate opportunities. The more authentic linking you create, the better your website will rank.
6. Optimize Store Speed
According to surveys, almost 79% of shoppers don’t return to any online store with a slow loading speed. So, if you don’t want to lose 79% of your customers, you need to optimize your store for a better customer experience. 47% of online shoppers expect a store to load within 2 seconds or less. So, this means you have only 2 sec to make a good impression on your customer. With a slow store, you will lose all your customers. And this will indicate to Google that your site is maybe not relevant in terms of search guidelines. Increase store speed by choosing a fast Shopify theme, compressing images, and installing the apps you need.
7. Engaging Videos & Media
One more Shopify SEO tip is to create engaging & dynamic product pages, add images, videos to give your website a 360-degree turn. You have no idea how this media is an asset to boost your customer interaction time and relevancy. Online shopping can be a great experience with creative media. Moreover, cross-publishing your video content on YouTube can give your store a great boost. With quality media, search engines will push your store higher up in the results.
8. Improve User Experience
The secret of running a high conversion and revenue-generating Shopify store you cannot target solely to Google; your customers should always come first. Shopify store with lower bounce is those which performs better in search engines. So, to improve your customer user experience, you need to increase the amount of time they spent on your store. You need to keep your shoppers inspired with amazing offers and exit-intent popups, dynamic product recommendations, and perks like fast and free shipping.
9. Optimize Product Descriptions & Pages
One more important Shopify SEO tip is incorporating your product pages, including descriptions, titles, and tags with relevant keywords. Again, this will give your Shopify store context and make it easier for buyers to find you. Moreover, it’s a good idea to incorporate your customer’s reviews in your store, as it improves your search engine ranking and authority. Products reviews are very important for eCommerce stores, and there are many other things to consider when it comes to Shopify strategy. A Shopify specialist can help you rank your store higher and attract a targeted audience.
10. Store Mobile Optimization
Predictions show that mobile e-store will make up to 44% of all sales by 2024. According to reports, 69% of sales on Shopify itself Black Friday weekend and 69% of sales were mobile. We see that shoppers rely on their phones more than desktops. So if you are targeted maximum shoppers, that you should optimize your store for mobile users. You can do this by:
In your Shopify Analytics, you can quickly see what percentage of your store visitors are mobile versus desktop today under “Online store sessions by device type.”