As a lawyer, you need to be more vocal in your thoughts and spread your words across your audience through social media. In fact, with 4.8 billion users on social media, it is your chance to stand out and witness the new realm of your success.
But how can social media help lawyers establish their authority and boost their clientele? Perfect to say that social media has more power than other marketing methods. Therefore, In this guide, we will help you create a robust social media strategy for your own self and law firm.
So, get along with us on this journey and experience the true potential of social media marketing for lawyers and law firms.
Why Is Social Media Important for Law Firms and Lawyers?
Do you know that 23% of lawyers claim that they get new clients after actively marketing their services on social media? In today’s digital landscape, it is crucial for law firms and lawyers to leverage social media for their ultimate benefit.
It’s no secret that social media has been beneficial in earning new clients and building a strong online image for various industries and professionals, and lawyers and law firms are no exception.
Social media can be helpful in engaging with your community and building long-lasting relationships with your customers. Engagement on your social media posts helps you in collecting feedback and reviews from your valuable clients. These reviews will help in building trust and credibility in your target audience, allowing them to hire your services without any second thought.
When 40% of customers expect companies to be on their preferred social media website, it is of utmost essential for you to create a solid social media presence to communicate and engage with your customers, providing them with excellent customer service.
Moreover, While emphasizing the importance of having a social media strategy for building brand awareness, Neil Patel said that “social media is an excellent starting point for most businesses to reach their target audience. It’s THE PLACE where consumers share their opinions about brands and interact with them.”
What Is Social Media Marketing for Attorneys?
Now you might be thinking about what social media has to do with lawyers and law firms. But hear us out. Social media has now become an absolute need for any marketing strategy. In fact, 86% of law firms currently leverage at least one social media site, while 71% of lawyers successfully acquire clients from social media reach.
Gone are the days when people felt overwhelmed by social media usage and would not intend to spend on social media marketing. But now, it’s been the rage to use social media for branding and promoting your legal services.
Social media marketing for law firms could be the reason behind your overall business success since it helps in reaching out to new clients, creating brand awareness, and leaving your competitors behind.
Whether you are an aspiring lawyer looking for opportunities to get hired or a dedicated law firm seeking to increase your client base, social media is there to help you achieve your significant business milestones.
How to Do Social Media Marketing for Lawyers and Law Firms?
Now you have understood the impact of social media on your business success; it’s time to delve into methods of creating a profitable social media marketing strategy. Many of you might think of social media as just a way to interact and engage with your audience. However, it’s more than that.
In fact, most social media campaigns fall flat when they aren’t planned and executed correctly. Therefore, we have compiled some tips and ideas to help you align your social media campaign to achieve the best possible results. So, here are the six tips that are sure to transform your social media presence like never before.
1. Planning Comes First
Planning is the first step towards creating a robust social media marketing strategy for lawyers and law firms. It’s not about how well your social media campaign is working but how smartly you’ve planned it.
Planning starts by researching your target audience. It involves aligning your campaigns with your potential customer’s interests and pain points. Knowing what they need to hear from you and how you can solve their problems is everything for connecting with your audience on a personal level.
You must know the rules and regulations that you need to accept as a lawyer on social media. For example, You just can’t go with phrases like “expert” or “specialists” since it’s been prohibited by many state guidelines. Ensure you have clearly reviewed all the rules and policies in your jurisdiction on social media so that you can enjoy promoting yourself and your firm without worrying about any controversies.
Moreover, as part of the planning process, you also need to identify your business’s expectations and goals with social media marketing. You just can not start without having definitive goals and objectives. Otherwise, you would find yourself dealing with results that you didn’t anticipate before.
2. Hunt for the Right Platform
Various social media platforms differ from each other on the basis of their user engagement, demographic, and intent. While crafting a social media strategy for yourself or your law firm, you must ensure to check out which social media platform suits your audience best.
You cannot go with posting the same type of content on every social media channel. For example, Instagram is a visual-oriented platform that requires attractive videos, reels, and images to entice your audience. Facebook, with 2.9 million monthly active users, is there to share your thoughts with your community and engage them with your business offerings.
On the other hand, TikTok videos and YouTube shorts are becoming useful methods to grab people’s attention by featuring in the middle of their browsing experiences. While LinkedIn may have fewer users than Facebook and Instagram, it still happens to be a leading professional networking platform that allows you to connect with businesses seeking skilled lawyers and legal services.
3. Create Meaningful Content
Social media is a place where everyone shares their own perspectives, and the ones with the same are making a community. It means that you need to create content that resonates with your audience by allowing them to relate to your ideas and topics.
You can start by researching trends in your industry and even analyze your competitor’s strategies that are helping them connect with a larger audience. Make sure to create content that provides value to the users instead of just promoting your company’s services or bragging about your own skills.
Customers want to see what you have to offer and how it can benefit them. So, make sure to showcase your skills and expertise by creating a blog, posting reviews and testimonials, or starting a podcast.
4. Stay Consistent
Social media prefers consistency, and therefore, you need to post content regularly on your social media profiles. No matter how good your content might be, if you are posting it irregularly, you might lose your followers.
Posting meaningful content on prime timings and days at which your audience is most likely to engage would help you in boosting your post’s visibility and foster customer engagement. You can leverage various social media tools like Hootsuite or Sprout Social to plan your content and post it at optimal times.
5. Engage with Your Audience
Your post engagements are crucial for boosting your social media profile’s visibility. The more comments, likes, and shares you have, the better your content will reach your target audience. You must focus on improving your post engagement by posting influential content that evokes curiosity in the minds of your potential customers, making them comment on your posts.
Moreover, you need to be active while responding to messages and comments from your customers since it will help you build long-lasting connections. Make sure to dedicate time to reply to all the comments, feedback, reviews, and messages and post them on your feeds to let your audience entrust your services.
6. Measure Your Performance
It’s not only about posting and leaving when it comes to social media marketing. It means that you need to track and optimize your campaigns’ performance continuously. You can start by leveraging various online tracking tools to analyze the key performance indicators (KPIs) of your posts.
Tracking and monitoring engagements and the performance of your social media profiles would help you identify areas for improvement and factors that negatively impact your branding. While improving your content and updating it for fast reach, you must adhere to the preferences of your audience and what strategies your competitors are leaning on.
So there you have it: how to market yourself as a lawyer and your law firm on social media. All you need is a mix of meticulous strategies to create content, choose the right platform, and engage with your target audience, and then you are all set to embark on a journey towards ultimate success.
However, if you still find it overwhelming to start, you can reach out to our expert social media consultants, and we will do our best to build your effective social media presence.