Social media has impacted and revolutionized the early methods of marketing. It means that you no longer have to rely on word-of-mouth or conventional marketing channels to promote your brand. As for the book authors, it is pretty much the same.
Book authors are actively using social media to promote their books and get responses from their audience. But how do you promote your book on social media? That’s why we are here to provide you with some information about marketing your book on social media and how you can become your audience’s favorite author in the industry. So, let’s get started!
What Is Meant by Social Media Marketing for Book Authors?
Social media is becoming an undeniable force that book authors must leverage to make their mark in the uncharted territories of the digital landscape. With 84% of users aged 18-29 using at least one social media site, it is difficult to chase your audience without using social media.
Now you might be asking yourself: I have done writing the book, shouldn’t this social media marketing work done by the marketing team? But hear us out; being the author, you will have more power to influence and attract your audience directly as compared to other marketing teams.
Various social media marketing channels are there to help book authors establish their online image and captivate their audience’s attention with their creative ideas and fascinating writing styles.
Gone are the days when you used to just write and publish your books and let them sell in different stores hoping to sell all the books you’ve published. Now it’s time to harness the potential of social media to expand your networks and boost your sales.
Why Should Book Authors Leverage Social Media Marketing?
Social media allows authors to connect with their audience directly, fostering a transparent relationship and making an ever-lasting bond. Authors need to be on social media to make sure their target audience knows them and recognizes their writing and efforts. It not only helps authors to promote their books and increase sales but also motivates them to write more for their audience.
To stress the importance of having an online presence for book authors, famous digital marketer Neil Patel aptly puts it,” Your online presence is a fundamental part of marketing a book today. People want to feel a personal connection with authors, their books, and their characters, and your online presence is the way to give it to them.
So whether you need to promote your horror fiction books or are just eager to make people aware of your excellent romance novels, social media will provide you the opportunity to present yourself as the leading book author in your industry.
How to Do Social Media Marketing for Book Authors?
Have you ever thought about interacting with your target audience and asking them directly about their favorite part of your book? This can be a reality with the right use of social media. Therefore we are here to help you navigate the realm of social media as a book author. We have listed some amazing tips and tricks for using social media as your ultimate weapon for marketing and promotion. Let’s look at what these strategies entail for you!
1. Identify Your Niche and Audience
When it comes to marketing, it is crucial for you to understand clearly your niche and target audience. For example, like the way you have decided on your dedicated writing genre and style, you also need to know the audience who might be enjoying your writing.
You must ask questions to yourself, like who will be your target audience and what they would like to see on your social media profiles. Doing this will help you in crafting your social media content according to your audience’s perspective. Make sure to align your content for the particular niche and audience who is likely to find your book interesting rather than targeting everyone.
Avoid making your social media content too generic and bland; instead, focus on creative ideas and compelling posts to entice your target audience and grab their attention. You can also use tools like Facebook analytics to get an idea about your potential audience so that you can align your social media strategies that best work for your audience.
2. Create Social Media Accounts on Different Platforms
Do you prefer to be restricted to using only one social media platform? Of course No, right? Then why are you only relying on a single social media account for marketing your book? You should not let yourself be limited to posting and creating an account only on Facebook or Instagram maybe. Instead, allow yourself to play on different grounds and experiment with different channels.
For example, Facebook is the most used social media app, with around 2.9 million monthly users; you can use Facebook to build your online presence and create awareness about yourself and your book around a large audience. At the same time, you can leverage Youtube, which boasts 2.5 million monthly active users, to share reviews and insights about your books and let your audience engage with you more effectively.
Moreover, Medium is also one of the best social media platforms for writers and book authors. You can post different promotional articles about your books and even evoke curiosity by writing the inspiration behind your book so that more people would get enticed and buy your book.
3. Craft Compelling Content
Most book authors think that only creating social media accounts would be enough to market their books on social media. However, there’s more just than this. You must create compelling content and design visually-appealing posts for your social media accounts.
Start with brainstorming ideas that reflect your book genre and writing style. Analyze your target audience’s interests and pain points. Create a solid content strategy to strengthen the bonds between you and your audience.
For example, You can create different blogs, articles, and reviews to hook your audience and encourage them to read your piece of writing. You must ensure to post different content on different platforms as you can create infographics and short videos for Instagram and Facebook while you can also create long-form videos for Youtube.
4. Engage with Your Audience
Engagement is an effective way to connect with your audience and create a robust online presence for your brand. Focus on responding to the audience‘s comments and feedbacks timely. Be an active member of your community by asking for reviews from your audience and replying to them to address their queries.
This strategy would help you create a long-lasting relationship with your audience by exclusively catering to them. Moreover, host virtual events and live shows to talk about your book and ask your audience about their perception. This helps your audience feel valued, and they will likely return to your page again and recommend it to others also.
5. Use Hashtags to Boost Reach
Hashtags are important for boosting your posts’ reach and improving visibility. Make sure to write relevant and trending hashtags for your books to reach a much larger audience. Do not simply rely on a few hashtags and use them repetitively in your posts; instead, research for the hashtags that reflect your posts and books.
You can also use various online hashtag generator tools and even research the trending ideas in your niche to craft your own hashtags. Avoid writing generic hashtags that seem irrelevant to your content and don’t actually generate qualified traffic. Make sure to use unique hashtags for the particular book you are promoting so that people might get all the news regarding that book when they click on your hashtag.
6. Advertise on Facebook and Instagram
Advertising on social media helps book authors target the dedicated audience and compels them to visit their profiles. You can leverage the targeting options that Instagram and Facebook offer to tailor your content according to your targeted audience. Start by creating compelling ads by showing your book’s unique specialties to attract an audience and write an effective ad copy, persuading them to click on your ad.
Design effective landing pages to provide a smooth user experience for your audience. Experiment with different ad copies and designs to optimize the methods of targeting your desired audience. Make sure to continue tracking the analytics of your ads to make further changes and optimizations where needed.
Are you a passionate book author looking to grab your audience’s attention with your writing? Well, you don’t need to worry anymore since this guide is sure to help you out with navigating the realm of social media marketing with ease. So gear up to construct a solid social media strategy for promoting your book using the tips we have provided in this blog.
However, if you still need any help or need to ask more questions about it, then you can contact us and book your consultation now; our social media marketing consultant will be at your service.