In a world where AI has made rounds in the field of digital marketing, SEO is no exception. From strategic keyword research to generating SEO-friendly content AI content, Artificial Intelligence is helping SEO professionals to increase the efficiency, productivity, and as well as quality of their SEO strategies.
In this blog, we will be discussing the role of AI in SEO and how it has completely transformed the way SEO happens. So, get along with us in this exciting journey to find out what AI has to offer for SEO!
What is Meant By leveraging Artificial Intelligence?
Artificial intelligence is the technology that aims to lessen human efforts and fasten the work by providing help through utilizing its vast data and knowledge.
With 35% of businesses shifting to AI to perform their daily tasks, it’s no secret that AI is becoming the supportive hand for people all around the world. AI market has a growth rate of 20% each year, meaning that AI will offer much more for various fields, including marketing and SEO.
But there is a conflict these days: Will AI replace SEO?
The answer is NO. AI is only here to provide assistance and will not be able to replace the SEO. However, it depends on the way you use artificial intelligence for your SEO strategies, whether you are exploiting the use of AI or just taking advantage of it.
What Is AI in SEO?
Artificial Intelligence in SEO is a major deal in ranking your website above your competitors, as Google search algorithms like Rankbrain are also emphasizing the importance of understanding AI and using it in SEO to increase efficiency and accuracy.
In fact, according to research, 58% of marketers are planning to use AI in the coming years. This shows the rage of AI over marketers and SEO professionals.
AI has been beneficial in maximizing the effectiveness of many SEO tasks. From providing instant keyword ideas to writing compelling articles on the required topic, AI has been working collectively with SEO to make a real impact.
If you are still doubting the collective powers of SEO and AI, then you need to check what renowned marketer Neil Patel has to say about the merger of these two technologies.
“AI and SEO are a match made in digital heaven”, he claimed in one of its blogs on utilizing AI for SEO practices.
How Does Artificial Intelligence Affect SEO?
SEO is a vast and ever-evolving field requiring constant optimization to succeed. Therefore, AI tools come in assistance to provide you with the help of eliminating extra efforts in mundane tasks. With the rise of AI tools and advancements in the field, SEO professionals are learning to adopt this technology for greater performance and results.
AI has helped SEO professionals in navigating the opportunities for their websites by understanding user behavior and preferences. It helps them to craft personalized content that resonates with their target audience and identify keywords that reflect the potential searches. Additionally, AI tools also help in analyzing the data to align SEO strategies for making data-driven decisions.
The impact of AI on SEO depends on how fairly you use it. After all, there is no second thought when it comes to providing personalization which humans better do than AI. So, in order to achieve improved online visibility, you need to avoid completely relying upon AI tools rather than making your own efforts towards betterment.
How to Use Artificial Intelligence for SEO?
Artificial Intelligence or AI is proven to be the major game-changer for your website’s SEO. It kills the need to do repetitive tasks that take much time and effort, and instead, you can use AI tools to automate them efficiently. There are many possible areas where you can implement the use of AI for your SEO optimization process. However, we have curated a list of a few ways to use AI in SEO; let’s take a look:
1. Conducting Keyword Research
One of the effective ways AI can be of use is that it can help you in conducting keyword research, brainstorming topic ideas, and identifying opportunities for ranking your website on top of search engines.
With the use of the right AI tools, you will be able to determine keywords for your website to rank above your competitors. Let’s talk about ChatGpt, as it’s one of the latest AI tools that has been all over the rage.
You can use ChatGpt to find the relevant keywords for your blogs and even generate ideas for trending topics in your business niche. However, you need to keep in mind that this doesn’t provide the data aspects of keywords, such as search volume and competition, and it may generate irrelevant and inaccurate results sometimes. However, you can still use this tool to brainstorm ideas and get a deeper understanding of your blog topic and user preferences.
Moreover, you can use other AI tools like Bright Edge to get more accurate keyword results and amplify your SEO keyword research strategy remarkably.
2. Generating Schema Markup
Schema markup is the ultimate way to let search engines know what your webpage is about. It also helps in creating rich snippets for Google that allow you to prominently showcase the information you want to show on the results page.
With AI tools (particularly ChatGpt), you can generate schema markup for your website by using the clear prompt. However, you can still check the accuracy of the results through schema.org.
3. Creating Content
There is no doubt that personalized and compelling content has a long way to go on search engines. With Google focusing more on content quality, it becomes evident that only websites that are able to produce high-quality and valuable content for the users would have their place on Google’s first page.
Therefore, AI tools are there to help you out with creating compelling content that evokes curiosity and makes the readers stay longer on your website. You can use various AI tools like Jasper, Bard AI, and Chatgpt to create meaningful content for your users. You can even try different ideas, keywords, and outlines to decide which works best for your audience.
But remember, although these AI tools provide exceptional quality content, they lack the human touch; that’s why you need to alter the content by adding a hint of empathy and personalization that resonates with your audience.
4. Optimizing for Voice Search
Voice search is becoming the essential element of SEO, with 50% of the US population using voice search on a daily basis. That’s also where AI tools come in. These tools, like Frase, show you the searches based on the voice search and the question people are seeking the answer to.
Utilizing this data will allow you to create content that aligns with voice searches so that your website can appear on top whenever a relevant voice search query goes into the search engines.
Moreover, Voice searched SEO content needs to be conversational. Therefore, AI content tools like Grammarly and Hemingway help in increasing the readability of the content to make it more conversational.
5. Scaling SEO Efforts
With the advancement in AI tools, it is becoming easier for SEO professionals to count on them for scalability. AI tools provide help for automating the repetitive, mundane, and laborious tasks that can potentially drain the energy of SEO professionals.
There are various AI tools that help you conduct competitor analysis, review your website’s backlinks, and perform a comprehensive website audit. However, these tools require human supervision and can sometimes provide errors. However, they still possess high value when it comes to leveraging them for maximizing the SEO potential.
6. Enhancing User Experience
User experience is one of the primary ranking factors according to Google’s algorithm changes in 2021. It means that search engines focus more on users when it comes to assessing the website. They analyze the websites on the basis of how well they can cater to the user experience.
Therefore, AI tools enable website owners and SEO professionals to evaluate their user experience just as Google does to identify the areas for improvement and optimize where needed. AI tools also provide insights into the audience’s behavior and preferences to help you align your website structure and content that please your audience. Moreover, AI chatbots also help improve the user experience and cater to the users on a more personal level.
Now you have seen how AI and SEO can work together brilliantly. All you need to do is ensure leveraging AI in your next SEO strategy to achieve remarkable outcomes and favorable results. However, as the leading SEO agency, we are here to help with SEO and everything that comes with it. So, if you need any help, contact us today and let your SEO game begin.